Wednesday, September 3
1:45 pm – 2:30 pm
Design Research with a Mission
Learn how to keep users at the center of your design process in this session with Alexa Curtis.
As designers, we are driven to make the things around us better. We spend years honing our design instincts and finding fresh solutions to archaic paradigms. We’re good at our jobs and our opinions matter.
Right?
…Right?
Yes and no. The combined opinions of even the best designers, product managers and technologists will only get your product so far. We need to talk to real people. It’s important to identify points in the process to get some outside perspective; to seek feedback from the people that you’re trying to serve with the product you’re designing.
In this session, Alexa will introduce a practical framework for matching research methods with feedback goals for various points in the product design lifecycle. This talk will provide you with some rationale to shape research activities that are scalable to different timelines and budgets, and keeping users at the center of your design process.
3 Main Takeaways:
- Get a detailed overview of design research methods (beyond personas).
- Learn how different design research methods map to a digital product’s lifecycle.
- Take home practical resources for conducting your own qualitative research.
